EVP and employer brand
Employer brand specialists who help you win the people you need.

We help you attract higher quality talent, improve engagement and performance, and keep your best people longer.
Explore our services

Who we help
We work with HR and talent leaders who want to attract better people, get more from the ones they have, and keep them longer.
More than 50 EVP and employer brand projects delivered.


















EVP development
Employer brand activation
Recruitment marketing
Recruitment video
EVP development
Employer brand activation
Recruitment marketing
Recruitment video
Our expertise
One specialist team for your EVP, employer brand and recruitment marketing.
We define your employee value proposition, activate your employer brand internally and externally, and run the careers videos and recruitment marketing campaigns that put it in front of the people you need to hire.
- Attract higher quality talent
- Improve engagement and performance
- Retain your best people
Explore our services
Our track record
More than 50 employer brand projects, with results to show for it.
EVP and employer brand projects delivered.
50+
Projects delivered
From brand architecture and careers pages to recruitment collateral and careers videos.
Finding care workers in a market where few exist.
6x
More applications
For a national NDIS provider.
Careers videos people actually watch.
500K+
Video views
For a top 10 accounting and advisory firm.
Services
Define your EVP, bring it to life, and get it seen.
EVP development.
We find out what is genuinely true about working for you, then put it into words your people recognise.
- Employee consultation
- Promise and pillars
- Employer brand guidelines
Bring your EVP to life.
We make your promise real for employees and visible to the people you want to attract.
- Internal launch
- Job ads and hiring
- Careers content
Recruitment video and marketing.
We produce recruitment videos and employee stories, then run the recruitment marketing that gets them seen.
- Careers videos
- Employee stories
- Recruitment campaigns

Wherever you are in the journey, we can take on one piece of it or walk the whole way with you.
See all servicesSectors
Some of the industries we've worked with.
We work where the right people are hard to find, and where having them is the competitive advantage.

High growth technology firms
We help you hire engineers and product people fast enough to keep up with the growth, against firms paying more.

Government departments and councils
We help you compete for skilled people against private salaries, using what only public work can offer.

National construction and engineering firms
We help you hire engineers and project teams at the pace your contract wins demand, on every site.

Healthcare, NDIS and retirement living
We help you reach clinical and care staff in a market where the people are scarce and every vacancy costs you.


















The best employer brand campaign is a great place to work. Our job is to find what is already true and tell it well.

How we work
It starts with a 20-minute chat about your goals.
01
A 20-minute chat
We talk about the roles you are struggling with, what you have already tried and who you need to convince internally. No pitch, and no assumptions about what you need.
02
A plan built for you
We come back with what we would do and why, including anything we think you can skip. You see the thinking before you commit to anything.
03
We work alongside you
Your team stays close to the work as it develops rather than waiting for a reveal, so what you present internally is something you are proud to put your name to.
FAQ
What HR leaders ask before working with us.
The things that come up most often before we have spoken, whatever stage of the employer brand journey you are at. If yours is not here, bring it to the call.
What kind of organisations do you work with on employer brand?
HR and talent leaders in organisations where finding and keeping the right people is genuinely difficult. That covers high growth technology firms, government departments and councils, healthcare, NDIS and retirement living providers, national construction and engineering firms, consulting and advisory firms, and global consumer brands. Most of our clients sit between a few hundred and several thousand employees, which tends to be the point where word of mouth stops doing the work on its own.
Where do we start if we have never defined an EVP?
With a conversation, and you do not need to have worked anything out beforehand. Some organisations arrive with nothing written down, others with an employee value proposition from years ago, others with a single role they cannot fill. All of that is a reasonable place to begin. We will tell you what would help most and what can wait, including when the answer is a smaller piece of work than you had in mind.
Can you help with careers videos and recruitment marketing as well?
Yes, and for many clients that is where we start. We produce recruitment videos and employee stories, then run the campaigns that put them in front of the people you need to hire, targeted by job title, employer and location. You do not need a defined EVP first, though we will work out what you promise the audience you are targeting before anything gets filmed or advertised.
What happens after we get in touch?
You get 20 minutes with Sean, spent on your organisation rather than on ours. Expect questions about the roles you are struggling with, what has already been tried, and who you need to convince internally. From there we come back with what we would do and why. If we are not the right fit for what you need, we will say so and usually point you somewhere better.
Do you work with HR and talent teams across Australia?
Yes. We are based in Sydney and work nationally, including regional and remote locations. Multi-site organisations are common for us, particularly where the experience is created locally by managers across many sites, which is one of the more interesting problems in this work. Video and campaigns both travel well, and we plan schedules so one trip captures as much as possible rather than returning repeatedly at your cost.
What makes It's the People different from other employer brand firms?
We stay involved past the strategy. Plenty of firms deliver a promise and a set of guidelines, then leave before anything changes, which is where most employer brand budgets are lost. We build the words, then run the internal launch, the careers content, the videos and the recruitment campaigns that put them in front of people. We are employer brand specialists rather than a consumer brand agency taking on a talent project.
Insights
EVP and employer brand insights from our work.
What we are learning across more than 50 employer brand projects, written for people doing the work.






